𝗠𝗜𝗖𝗖𝗜 𝗖𝗲𝗻𝘁𝗿𝗮𝗹 𝗕𝗿𝗮𝗻𝗰𝗵 𝗣𝗿𝗼𝘂𝗱𝗹𝘆 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝘁𝗵𝗲 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗘𝘅𝗽𝗼 (𝗠𝗬𝗖𝗘) 𝟮𝟬𝟮𝟱!

On 14th August 2025, MICCI Central Branch was invited to attend the 𝗣𝗿𝗲𝘀𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗘𝘅𝗽𝗼 (𝗠𝗬𝗖𝗘) 𝟮𝟬𝟮𝟱, held at the 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗿𝗮𝗱𝗲 𝗮𝗻𝗱 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 𝗖𝗲𝗻𝘁𝗿𝗲 (𝗠𝗜𝗧𝗘𝗖).

The press conference was officiated by 𝗠𝗿. 𝗔𝗯𝘂 𝗕𝗮𝗸𝗮𝗿 𝗬𝘂𝘀𝗼𝗳, Deputy CEO of 𝗠𝗔𝗧𝗥𝗔𝗗𝗘, and attended by key industry leaders including 𝗠𝗿. 𝗞𝗶𝗺 𝗧𝗮𝗻, President of the Malaysian Guangdong Import and Export Chamber of Commerce, along with the organising team. Representing MICCI Central was 𝗠𝗿. 𝗦𝗵𝗮𝘂𝗻 𝗘𝗱𝘄𝗮𝗿𝗱 𝗖𝗵𝗲𝗮𝗵, Vice Chair II of MICCI Central, as a testament to our strong support for the event.

During the session, 𝗠𝗿. 𝗔𝗯𝘂 𝗕𝗮𝗸𝗮𝗿 𝗬𝘂𝘀𝗼𝗳 highlighted MYCE 2025 as a strategic platform for enhancing 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮–𝗖𝗵𝗶𝗻𝗮 𝗯𝗶𝗹𝗮𝘁𝗲𝗿𝗮𝗹 𝘁𝗿𝗮𝗱𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀, noting that China remains Malaysia’s largest trading partner. The event aims to open new avenues for collaboration, strengthen market access, and encourage more cross-border partnerships.

𝗠𝗬𝗖𝗘 𝟮𝟬𝟮𝟱 will be held from 𝟭𝟱𝘁𝗵 𝘁𝗼 𝟭𝟳𝘁𝗵 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟱 at MITEC, showcasing diverse consumer goods, innovative products, and emerging business opportunities. Supported by 𝗠𝗔𝗧𝗥𝗔𝗗𝗘, this expo reflects a shared vision to unlock the full potential of commerce and trade between Malaysia and China.

MICCI Central is honoured to be part of this initiative, and we look forward to seeing our members and partners at the event to foster networking, business growth, and international cooperation.