Carlsberg Malaysia introduces ‘Adopt-a-Keg’ initiative to help local F&B outlets during covid-19 pandemic
Kudos to our Key Member, Carlsberg Malaysia for introducing ‘Adopt-a-keg’ and launching a RM3.5million subsidy to help coffee shop operators and local F&B outlets impacted by the MCO and COVID-19 outbreak in the country.
This initiative rewards consumers when they purchase Carlsberg beer for home consumption where they can redeem free draught beer when the MCO is lifted and outlets open again. Carlsberg Malaysia will also be reimbursing all outlets offering these redemptions, as it aims to help cover operating expenses while increasing customer patronage.
These initiatives by our key member goes to some way to keep our businesses going and such economic activities will help the economy recover.
Please read the full media statement here : https://www.malaymail.com/news/life/2020/05/19/carlsberg-malaysia-introduces-adopt-a-keg-initiative-to-help-local-fb-outle/1867569