ASEAN E-Commerce Conference 2025
| Item | Details |
|---|---|
| Theme | “ASEAN E-Commerce Transformation: Bridging Gaps, Enhancing Competitiveness” |
| Date | 24–25 November 2025 |
| Venue | Grand Ballroom, Grand Hyatt, Kuala Lumpur, Malaysia |
| Organizer | Ministry of Domestic Trade and Cost of Living (KPDN), Malaysia |
| Co-Organizer | Malaysian International Chamber of Commerce and Industry (MICCI) |
| Collaborating Partners | Shopee, TikTok Shop, Lazada, Carousell, Mudah.my |
About the Conference
The ASEAN E-Commerce Conference 2025 is the first regional platform of its kind dedicated specifically to e-commerce under Malaysia’s ASEAN Chairmanship. The conference brings together stakeholders from across the ASEAN region and beyond, such as governments, digital platforms, regulators, MSMEs, and development partners. Attendees will convene to explore how Southeast Asia can build a more inclusive, competitive, and trusted digital commerce ecosystem.
As e-commerce continues to reshape retail, logistics, and finance across the region, its role in driving economic growth, enabling small business participation, and connecting underserved communities has never been more relevant. With ASEAN economies experiencing rapid digitalisation, the conference offers a timely opportunity to align innovation with governance, and to advance cross-border cooperation for sustainable and interoperable digital trade.
The two-day programme is structured around two themes:
• Day 1: Creating a Trusted E-Commerce Marketplace
• Day 2: Empowering the Ecosystem
conference brochure
ASEAN E-Commerce Conference 2025
- Soft Launch
Objectives
⭐
Strengthen regulatory coherence and consumer protection across ASEAN
⭐
Support platform accountability and responsible innovation
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Facilitate MSME access to regional markets and digital infrastructure
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Explore policy enablers for logistics, credit access, and sustainability
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Deepen public-private collaboration on inclusive e-commerce development
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Programme Overview
Day 1: Creating a Trusted
E-Commerce Marketplace
| Time | Session |
|---|---|
| 08:00 – 09:00 | Registration, Networking & Welcome Coffee |
| 09:00 – 09:10 | Welcome Remarks — Christina Tee, President MICCI (MY) |
| 09:10 – 09:15 | Group Photo |
09:15
| Opening Ceremony |
| 09:45 – 10:15 | Opening Address: Minister of KPDN — YB Datuk Armizan bin Mohd Ali |
10:15
| E-Commerce Joint Vision Ceremony |
10:30
| Keynote Speech — Building More Than Markets: Platform’s Role in Regional Growth and Public Impact |
11:00
| Fireside Chat #1: Public-Private Alignment in the E-commerce Marketplace Moderator: Hafidzi Razali, MICCI Speaker: Zhou Jun Jie, Chief Commercial Officer, Shopee |
11:30
| Tea Break |
11:40
| Panel 1 — Toward a Trusted & Inclusive E-Commerce Marketplace in ASEAN: Consumer Protection & Product Safety |
12:55
| Networking Lunch + Showcase Walk (TBD) + Prayer |
14:30
| Expert Teach-In #1 — Redefining E-Commerce: Aligning Policy with a Borderless, Blended Marketplace |
14:50
| Panel 2 — Protecting Creativity, Preserving Trust: Public–Private Collaboration to Tackle Digital Piracy in ASEAN |
16:05
| Break |
16:15
| Industry–Regulatory Sharing #1 — Innovation, Inclusion and What’s Next |
16:45
| Industry–Regulatory Sharing #2 — Online Dispute Resolution in Action: Bridging Industry and Regulation |
Day 2: Empowering the
Ecosystem
| Time | Session |
|---|---|
| 08:00 – 09:00 | Registration Networking & Welcome Coffee |
| 09:00 – 09:30 | Fireside Chat #2: Creators as Catalysts – Shaping the Future of Commerce in ASEAN Moderator (TBC) Naomi Deng, Creator Development Lead, Tiktok Shop Speaker (TBC) Pinn Yang, Content Creator |
| 09:30 – 10:30 | Special Panel #1: The Future of Credit – How BNPL Is Redefining Consumer Finance in ASEAN |
| 10:30 – 10:50 | Expert Teach-In #2: Enabling the E-Commerce Ecosystem – A Regulatory Agenda for Seamless & Trusted Growth |
| 10:50 – 11:00 | Break |
| 11:00 – 11:30 | Live Case Interview #1: Platform Innovation in Action – Strengthening E-Commerce Through Ecosystem Collaboration |
| 11:30 – 11:50 | Expert Teach-In #3: E-Commerce at the Crossroads – Identifying Levers for ASEAN’s Next Phase of Growth |
| 11:50 – 13:05 | Panel 3: Strengthening the Backbone – Enhancing the E-Commerce Delivery Experience for Consumers |
| 13:05 – 14:15 | Networking Lunch + Showcase Walk (TBD) + Prayer |
| 14:15 – 14:35 | Expert Teach-In #4: Shoppertainment in ASEAN – Redefining the Future of E-Commerce |
| 14:35 – 15:05 | Live Case Interview #2: SOAR Together – Empowering ASEAN’s MSMEs with E-Commerce |
| 15:05 – 16:20 | Panel 4: Enabling Circular Commerce in ASEAN’s E-Commerce Marketplace |
| 16:20 – 17:20 | Special Panel #2: Safeguarding the E-Commerce Marketplace – An ASEAN–International Dialogue |
| 17:20 – 17:25 | Group Photo |
20:15 – | Conference Gala Dinner & Performance (By Invitation Only) — Closing Address: Deputy Minister of KPDN |
Participation and Registration
| Category | Details |
|---|---|
🌟 Special Rate (Valid until 17th November 2025) | USD 180 / RM 760 per person |
| Standard Rate | USD 200 / RM 850 per person |
| Inclusions | Access to all conference sessions, networking activities, materials, lunch and refreshments |
| HRDC | Claimable. T&C Applies. |
| Government Invitees | Kindly contact the designated KPDN focal point for arrangements under the official delegation programme |
Sponsorships Welcome: Organisations interested in supporting the conference as Event Partners are encouraged to reach out for tailored sponsorship opportunities.
For registration, partnership and sponsorship please contact:
- Mr. Leslie Tan – leslie@micci.com
- Ms. Fatin Nur Lyana – fatin@micci.com
- Ms. Vishal – vishal@micci.com
For Media enquiries, please contact:
- Ms. Seanne – seanne@alphaaccess.my
